3Ws of Insight…

Adam: I’ve been in Finland again this weekend on my Service Innovation and Design course. Interesting to reflect on difference between observation and insight. An insight is a ‘provocative statement of truth about human behaviour’… a ‘disruption of the discourse’ In a nice memorable bit of alliteration, an insight has 3Ws… What (is the person doing) + […] Read more

Jun, 10, 2016

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